Mystery shopping is simple and enjoyable, but it does not hurt to get some helpful advice on how to become more successful. To be an expert in a mystery shopper profile, we need not require being only a good actor, but also be able to follow directions and to perform on possibilities effectively.
One of the attractiveness of mystery shopping is that we actually get ready for a real-time experience that is only partly staged. We cannot foresee all the situations that can occur, but can only get organized for our major tasks and goals – how to participate, what to require, what questions to ask, what demands to pose, what attitude to show, and what to examine. It is absolutely entertaining to be doing all these things concurrently posing as a real customer and watching out for all the details included in our task directions.
However, being a mystery shopper is more than just following the directions or instructions. Once deployed at our shopping location, we are required to focus not only on the particular details, but to clutch the whole picture and be an objective evaluator. Some mystery shoppers tend to exaggerate the methodological part and may go to extremes that are likely to expose them as mock customers. There are some situations when mystery shoppers are so anxious to take photos or ask the right questions that they end up retiring, turn over pages, walking about excitedly or acting erratically with their directions given.
This can be a consequence of the stress some secret shoppers may experience during their shopping task, but such states are likely to compromise the results of the mystery shopping task, rather than to serve its purposes. Even though newly mystery shoppers are likely to get a bit nervous on their first shopping assignment, we should keep in mind that we cannot give realistic picture of what the customer service on the specific premises is unless we our self act as a realistic customer. Therefore, there’s no better guidance to mystery shoppers than to be natural and realistic, according to their shopping directions.
Mystery shopping professions can be tremendously exciting, as shoppers need to play various characters – some pretend to be very particular; others pose to have some particular technological or design preferences, etc. Improvising from our mystery shopping directions is appreciated when it is constant with informative notes on important aspects of customer service. For example, if we are at an appliance store, it may be irrational to ask for a pink refrigerator or insist on being accessible a fridge that can also dry clothes, unless the same is specified in the directions or instructions provided.
Also, we can be vigilant for any urgent situation that might occur, and report it if it is rendered important – a wet floor, a difference with another customer, lack of cooperation between staff members or anything that caught by our sight. Even though we might have never had to monitor such details as a regular shopper, we need to certainly notice things that you didn’t like while doing actual shopping. Therefore, it’s not only the details we were instructed to monitor that are important, but also the overall ambiance and the customer friendliness of the shopping environment.
Becoming a mystery shopper is a demanding and entertaining experience with all the challenges that has important impact on the development of businesses. Following instructions or directions provided by the company is important, but we also need to be prepared to both grab the details and clutch the big picture in order to offer quality mystery shopping feedback result, while actually enjoying being a secret shopper.
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